Best Email Marketing Services Reviews
With the prevalence of social media, it may seem like email marketing isn’t worth your effort anymore. That couldn’t be further from the truth. Email is still widely used, and it’s the most effective way to communicate directly with your customers. Unlike social media, where your organic posts may or may not be seen by your followers, you can be confident that your emails will reach your customers’ inboxes. This way, taking advantage of an excellent email marketing service can improve your marketing efforts substantially.
Best Email Marketing Services of 2024
Although there are various email marketing services out there, a few stand out from the crowd for their thorough features and affordable prices:
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1. GetResponse
GetResponse is one of the most comprehensive email marketing platforms around. In fact, this email marketing service provides so many features that it can be seen as an all-in-one platform where you can manage most of your marketing strategies. On top of offering advanced email marketing features such as thorough email automation, GetResponse provides a section to manage your social media accounts, a built-in webinar platform, and integrated ecommerce. But that’s not all. It provides over 1,000 newsletter templates that you can customize through the intuitive drag-and-drop builder and over 150 third-party integrations. The best part is that GetResponse is quite affordable with prices starting from $10.50 per month with two-year payments.
2. Constant Contact
Constant Contact is another thorough option that provides a full-fledged platform where you can manage various marketing channels besides email. It includes social media posting and advertisement tools, as well as different builders for web forms, landing pages, and websites. On the email marketing side, you can do pretty much whatever you want. The platform includes all the basics and goes one step further by providing tools that allow you to create complex automated email series, detailed contact lists, and more. All of this while still remaining intuitive to navigate and easy to use. Prices can be a little more expensive, though, as the lowest plan ($17 per month with annual payments) only allows you to add up to 500 subscribers.
3. AWeber
Unlike the previous two services, AWeber doesn’t provide built-in features that cover all your marketing tactics. Instead, it focuses on what it does best – email marketing. However, since it supports over 1,000 third-party integrations, you can do everything you need to with AWeber regardless. The platform also offers over 700 templates for you to play with, which you can easily do with the user-friendly drag-and-drop builder. When it comes to contact management, AWeber provides all the necessary tools to have detailed segments and send them messages automatically. Prices start at $16.17 per month with annual payments and there’s a 30-day free trial you can take advantage of to test all the features available.
Free Trials
An aspect that all email marketing services have in common is that they allow you to test their features completely for free. Regardless of whether it’s through free trials, money-back guarantees, or a limited free version of their services, you can be certain that you’ll find a way to test all the fantastic tools available without paying a dime.
Coupons
Before signing up for an email marketing service, always check for ways to save money first. Companies may provide a lower monthly rate for people who commit to longer billing cycles, special promotions, exclusive coupons, referral programs, and more. One thing is certain – you can always find your favorite email marketing service for a lower price.
Comparisons
With so many email marketing services available, it’s easy to feel lost when looking for a platform that best suits your needs, especially when many provide similar features. But don’t worry. On our website, you’ll find all companies analyzed side by side where you can clearly see their differences and understand which one is the best fit for you.
Free vs Paid Email Marketing Service Providers
There’s no question that paying for an email marketing service will always get you a more complete solution – businesses need to make money, after all. However, this doesn’t mean that you won’t be able to get by with one of these companies’ limited free versions.
If you’re just starting out and building your contact list from scratch, a free email marketing service provider will probably suffice. Although there are always a few restrictions, free email marketing services usually include all the necessary tools to send newsletters manually, ways to segment your contacts, and access to their intuitive builders. Typically, the most significant restraint you’ll face is the maximum number of subscribers you can have or the number of monthly emails you can send. However, since you’re just starting out this won’t be a problem.
Of course, more advanced tools such as automation, A/B testing, or landing pages are usually only available with paid subscriptions. This way, if you manage the email marketing for a company with a decent number of clients or if you’re a blogger with a reasonable subscriber base, investing in a paid plan will be more worthwhile.
Most Important Email Marketing Features
All email marketing providers offer the most basic features like the ability to send bulk email messages, contact list management, newsletter templates, and a built-in newsletter builder. Therefore, when looking for an email marketing service, you should pay attention to more advanced tools that will help you create efficient and effective email campaigns.
One of the most important features is the ability to automate email series. In other words, a tool that allows you to set up all emails (including the time they should be sent) in advance. This allows you to make sure that your subscribers receive all the essential information at the right moment.
Whether your clients create an account on your website or you run an ecommerce store, it’s essential that you get a tool that allows you to set up transactional emails. These are automatic messages that are sent when a specific condition is met, such as asking for a password reset or ordering an item.
Other vital features you should consider include responsive layouts (people now check their email on their phone more than ever), CAN-SPAM and GDPR compliance, dedicated IP addresses, and good deliverability rate.
How Effective Is Email Marketing Today?
The email marketing industry is far from going bankrupt, as it’s still one of the most effective ways to communicate with your subscribers. Over 90% of web users have an email account, and 99% of them check their email daily. This means that having them receiving your insightful content and special promotions can be a gold mine.
Of course, running effective email campaigns highly depends on how you plan and execute them. If you don’t follow the industry’s suggested guidelines, you may find your emails going straight to your contacts’ spam box – killing all your marketing efforts. So, make sure you create relevant content that will have your subscribers opening your email and, most importantly, visiting your website.