VerticalResponse and Constant Contact are both pioneers in the email marketing industry. They’ve been on the market for over 20 years, which is excellent proof that they’re both well-loved by their users. The two companies have expanded their services throughout the years and now provide an all-in-one platform. This means you can manage not only your email campaigns but also your social media profiles, landing pages, and web forms in one place. What’s more, regardless of the service you end up going for you’ll get a lengthy free trial period to test all the features available. Read More…
Email Marketing Services Articles
Benchmark Email vs Constant Contact Comparison
If you are running a small business you need to find an effective way to communicate with your customers. One technique many small business owners employ is email marketing. Two programs to use for this task are Benchmark Email and Constant Contact. Both allow you to start a mailing list in which you can inform your customers of new products or services you are trying to sell them. Not sure which one of the two you should choose? Let’s see how the two differentiate from each other and what their advantages and disadvantages are.
Open Source Email Marketing with poMMo and OpenEMM
Most people hear open source and think cheap, ugly, not good, and free software not designed for business applications. In reality, you will find that here are many quality open source applications designed and ready to bring your business to the next level. For important aspects of business such as email marketing, there are several open source solutions. poMMo and OpenEMM are two software solutions you might want to choose from if you’re in the market for an open source email marketing service.
Open source is all about maintaining control over the software and services you use, and if you want to have complete control over your email marketing campaigns, open source software is the only way to go. Email marketing uses emails to create and maintain your relationships with your current, previous, and future customers.
OpenEMM: The First Open Source Email Marketing Service
OpenEMM (Open Email Marketing Manager) was the first open source marketing application to be developed. First launched in 1999, it is the most popular free, open source marketing tool on the market, and it is used by companies all over the world such as IBM, Daimler, Siemens, and Deutsche Telekom. Read More…
Are Your Emails Ready For Mobile?
In order to have a successful business in this day and age, you must have a solid plan in place for marketing. Not very long ago our choices for advertising products, services, or companies were very limited. Luckily for us technology has opened up a whole new realm of possibilities. Recent studies conducted by the digital agency known as STEEL have shown that emails delivered through mobile devices are steadily gaining more response from consumers all over the world.
Mobile email marketing applies the same principals as traditional email marketing, but there are a few necessary changes that you must make in order to get a greater response from your campaign. Ignoring these changes can be a crucial mistake that you do no want to make with your business in mind. Read More…
GetResponse vs AWeber Comparison
GetResponse and AWeber have been in the email marketing industry for over 20 years. Both companies perfected their offer throughout this period and are now two of the best email marketing platforms on the market. They are easy to use, provide comprehensive sets of features, and come packed with pre-built templates for you to customize. Comparing GetResponse and AWeber is, without a doubt, comparing the best of the best. So, buckle up, as this one is a clash of the titans. Read More…
iContact vs Mailchimp Comparison
iContact and MailChimp are two of the largest names in the world of email marketing services, but which service is right for you? Let’s take a look at what iContact and Mailchimp have to offer, and how they compare to each other.
Features
MailChimp provides a spam-checking feature for paid subscribers, which allows you to make sure your messages will not end up in hundreds or thousands of spam folders. iContact includes the same spam checking feature as part of its message builder editor, but it provides that feature even for free users. Read More…
Top Rated Email Marketing Solutions with Autoresponder
If you're growing your blog, or promoting online products, you know it's imperative that you have a solid e-mail marketing tool. Running e-mail marketing campaigns is one of the best ways to promote your products and services. Let's compare the features for templates, e-mail creators, autoresponders, and tracking management for the top three in the industry. They include iContact, AWeber, and GetResponse.
iContact
You can send colorful e-mail newsletters with this service. For those with no design experience iContact has developed a “MessageBuilder” function. It includes drag-and-drop blocks for adding your own images, text and branding messages to e-mail newsletters. Their “MessageCoder” tool is for those individuals experienced in HTML design. An editing area allows designers to change their code as needed. They have many templates to choose from. Their e-mail delivery tool includes a “SpamCheck” function. This is handy for marketing campaigns sent with interesting titles. Read More…
Autoresponders and Event Triggered Campaigns: Key To Automation
One of the most powerful, yet underestimated, marketing techniques online are email marketing campaigns. With tools such as autoresponders and event-triggered emails that send email out on demand, you can create a powerful and highly-targeted marketing juggernaut that can make you money on demand or on a sort of drip-feed schedule. The fact that most of the process is automated makes this not only a hands-off method, but also a quite cost effective one. Let's take a closer look at how you can benefit from automated email marketing.
Building a Subscription List
The core of this marketing method revolves around building up a list of people who willingly subscribe to an email newsletter that will be sent out via autoresponder. Building your list usually involves offering people a freebie in exchange signing up. Alternately, many businesses, particularly offline businesses, tend to offer exclusive discounts and deals in their newsletter to get signups. Read More…
Marketing Daily Deals With Constant Contact’s SaveLocal
Marketing through daily deals is a strategy where businesses can have their products and services marketed by disguising them as special deals. Major coupon sites and other promotional websites offer users the option of signing up to receive special offers through the mail. The difference between this and spam is that the user solicits it according to his or her unique preferences.
A comparison of coupon advertising to other advertising reveals that money is spent either way. Advertising requires upfront fees, while a coupon only costs against the product being sold. It is either free or low cost to register your business as a coupon deal location. PayPal integration makes it even easier, because the customer can pay over the Internet for the service or for the coupon. The merchant can buy their own advertising options with PayPal on their side. Read More…
Interview with iContact (Vocus) Marketing Strategist John Hayes
iContact has been one of the large players in email marketing services for many years, and has the potential to become the absolute leader in email marketing now that it falls under the Vocus umbrella since a couple of months. Vocus is a large player in small business marketing tools and PR through its wide range of other services and products. Now that iContact is a part of the Vocus group, the company is working hard on making its Vocus Marketing Suite the perfect solution for small- and medium-sized businesses.
We had the honor to interview John Hayes, a marketing expert who works for Vocus as a marketing strategist and author. Small business owners will find that John shares some great tips for improving their marketing strategy. He also has some great views on how mobile, email and social can all come together to help you market your products through content marketing. Read More…