Becoming an expert in email marketing requires compliance with standards and following guidelines to ensure that your marketing campaign is a success. The use of B2B email marketing is a great way for a business to easily communicate with its customers.
Using the Cloud
Companies that make use of cloud email marketing can save money by migrating from a provider of an email service to a cloud-based email application. The application is owned by the company and will run in the cloud. This provides a cost benefit and a solution that can grow when future needs arise without a strain on IT resources. The design of cloud services means that they are scalable to meet decreasing and increasing resource requirements.
Marketing Campaigns: Be Creative
Various tips are available for businesses to implement into their email marketing campaign. One tip to keep in mind when sending marketing emails is to not use prepackaged advertisements and lingo that typical readers may see as uncreative. The main message in an email should show personality that is used with a personal conversation. The pitch should be from a person, and not directly from a brand. The purpose of the email is to be unique so that the message is remembered. A second tip is to set a goal that is attainable based on your email marketing strategy. You need to have a reason and purpose to send an email to a recipient.
The use of mobile applications allows you to use behavioral targeting for sending emails. The use of apps allows you to track various aspects of your customers such as when a check-in at a place or business location is made. The use of social media is another way that businesses can use behavioral marketing to their advantage. Comments that are made about a business, their products or services can be addressed by using a targeted email campaign.
Email List Subscribers
A business that maintains an email subscriber list can send event-triggered emails when certain actions occur, this is a practice that Pinpointe pioneered in. This can include the mass mailing of a company newsletter, a new blog post, announcements for a new product and many other events. You can also send a discount or special offer to customers on their birthday or to advertise a special event. These emails can be sent automatically from the cloud email application or manually if a need should arise.