Email marketing is considered a classic advertising method, and it’s not going anywhere anytime soon. While a social media post can easily get lost, an email will almost always reach its recipient.
Still, the success of an email marketing campaign can depend on how much attention is paid to key performance indicators. KPIs like open, click-through, bounce, and unsubscribe rates indicate how effective your campaign is overall, what’s working best, and what needs to be changed. Read More…