Cold calling is a thing of the past. Nowadays, you can send cherry-picked content to your customers' inboxes. This marketing method not only offers a higher conversion rate, but it’s also far less invasive. In order to be successful though, you'll need to use a reliable email marketing platform. Constant Contact and GoDaddy Email Marketing are two unique options on the market. While one of them offers a comprehensive set of features, the other is far more affordable. So, which one will meet your needs the best?
| Main Features | Constant Contact | GoDaddy Email Marketing |
| Logo |  |  |
| Rating |  |  |
| Reviews | Reviews | Reviews |
| Visit | Visit Site | Visit Site |
| Free Trial | Free Trial | Free Trial |
| Coupons | Coupons | Coupons |
| Newsletter Creation |  | |
| Sign-up Forms | | |
| Email Automation | |  |
| Landing Pages | | |
| Drag & Drop Editor | | |
| RSS to Email | | |
| SMS Marketing | | |
| Templates & Design | Constant Contact | GoDaddy Email Marketing |
| Template Quantity | 100+ | 3 |
| HTML | | |
| Custom Services | | |
| Segmenting & Testing | Constant Contact | GoDaddy Email Marketing |
| Subscriber Segmentation | | |
| A/B Testing | | |
| # Test Email Versions | 2 | |
| Subscriber Targeting | | |
| Demographic Targeting | | |
| Action Targeting | | |
| Analytics | | |
| Reports | | |
| Third-Party Integrations | Constant Contact | GoDaddy Email Marketing |
| # Integrations | 500 | 8 |
| Standard Integrations | | |
| Custom Integrations | | |
| Pricing | Constant Contact | GoDaddy Email Marketing |
| # Subscribers | 500 | Unlimited |
| # Emails | Unlimited | 25,000/mo |
| Lowest Price | $17/mo | $14.99 |
| Free Version | | |
| Free Trial | 30 days | 90 days |
| Money-Back Guarantee | 30 days | 48h |
| Payment Methods | Constant Contact | GoDaddy Email Marketing |
| Visa | | |
| Mastercard | | |
| American Express | | |
| PayPal | | |
| Wire Transfer | | |
| Discover | | |
| Bitcoin | | |
| Amazon Payments | | |
| Google Checkout | | |
| Customer Support | Constant Contact | GoDaddy Email Marketing |
| 24/7 | | |
| | |
| Live Chat | | |
| | |
| | |
| Community | | |
| Company Blog | | |
| On Call | | |
| Remote Desktop | | |
| About | Constant Contact | GoDaddy Email Marketing |
| Headquarters | Massachusetts, U.S. | Arizona, U.S. |
| Founded | 1995 | 1997 |
Constant Contact
As the name suggests, Constant Contact's main objective is to allow you to communicate with your subscribers constantly. It's not surprising then that the company lets you send unlimited messages on any of its subscription plans. But that's not where Constant Contact stands out. This email marketing platform provides a comprehensive set of features while remaining straightforward to use. You can create detailed subscriber groups by taking advantage of the thorough segmentation settings, come up with complex automated email strings, and understand which subject lines drive more clicks through A/B testing. If that's not enough, Constant Contact tries to fill in any gaps by supporting over 500 third-party integrations and allowing you to develop your own through the software's API.
Designing an email with Constant Contact is child's play. The platform comes with an intuitive drag-and-drop builder and provides over 100 templates that you can use for inspiration. While this number is nothing to write home about, Constant Contact regularly updates its template portfolio with new themes.
Constant Contact Campaign Manager
Setting up Marketing Automation
Constant Contact Drag-and-Drop Builder
However, quality comes at a price and Constant Contact can be quite expensive. Prices start at $20 per month for the most basic plan with only 500 subscribers. If you already have around 5,000 subscribers, the price goes up to $65 per month. Fortunately, the company allows you to test the software for 60 days through its free trial and generous money-back guarantee.
GoDaddy Email Marketing
If you have a website, then you need to have an email list. Whether you own an ecommerce shop or a blog just for fun, emailing subscribers is one of the most efficient ways to increase your website traffic. As one of the leading web hosting providers, GoDaddy knows that and launched its own email marketing platform. Unfortunately, the software sticks to the basics, lacking many features provided by the competition. For starters, you can't segment subscribers, automate emails, or test different strategies through A/B testing. On top of that, the platform only offers three templates to choose from and just eight integrations. To make matters worse, GoDaddy doesn't allow you to create your own integrations, as it doesn't share its API with customers. On the bright side, the platform is easy to use, and you can create newsletters, sign-up forms, and landing pages through the intuitive drag-and-drop builders.
GoDaddy Email Campaign Manager
GoDaddy Contact List
GoDaddy Drag-and-Drop Builder
What makes GoDaddy Email Marketing worthwhile is its low price. The company only has one plan that you can get either with monthly or annual payments, with prices starting at $14.99 per month. For such a competitive subscription, you can add an unlimited number of subscribers and send up to 25,000 emails per month. The platform also boasts the most extensive free trial period on the market – 90 days.
Conclusion
Constant Contact and GoDaddy Email Marketing might be competitors, but their market positions couldn’t be more different. Constant Contact is a synonym for high quality while GoDaddy is all about affordability. In other words, if you have enough money to invest and are looking for an excellent email marketing service that allows you to make the most of your email marketing strategy, Constant Contact is the way to go. On the other hand, if you're testing the waters and want a basic and affordable platform, GoDaddy is the one to get. Thankfully, both providers offer generous free trials that last for a couple of months. So, if you're still uncertain, you can try out both platforms to your heart's content with no strings attached.
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