GetResponse and AWeber are two of the most popular autoresponder services on the web right now. As an Internet marketer, you really want to engage your prospects but you’re not sure which service to go with. Both companies have excellent customer support, advanced performance tracking and email analytics, and an intuitive user interface. However, there are some key differences that will force you to favor one company over another depending on your personal preferences for third-party list management.
Marketing and List Building
GetResponse is clearly focused on helping you increase your mailing list. They host frequent webinars about how to increase open rates as well as subscriptions. It’s not that AWeber doesn’t want to help you grow your list, it’s that GetResponse has the infrastructure in place to do it where AWeber does not. Get Subscribers is the one feature that every autoresponder service needs but doesn’t have. In this sense, GetResponse is the marketer’s autoresponder service. Get Subscribers lets you post an ad to GetResponse’s ad network and build your list “in-house.” The best part? Their rates are ridiculously low – lower than what you would find on just about any other PPC network. When it comes to list building, GetResponse wins.
It’s hard to know what your email will look like in another person’s inbox. This is incredibly important if you’re composing pretty HTML emails. GetResponse allows you to see how your email will look before you send it out. AWeber lacks this feature. If you send out HTML emails, you should be concerned about this feature. If you’re going to kick it ’90s-style, it doesn’t matter. AWeber will work just fine.
One area where AWeber has an edge over GetResponse is brand recognition. Even though many marketers do use GetResponse, the A-List blogs all endorse AWeber. John Chow, ShoeMoney, and others all use it and there’s a reason for that. It’s well known, has a good deliverability rate, and has zero tolerance for spam. GetResponse doesn’t tolerate spam either, but then again they’re not known for that.
When it comes to pricing, GetResponse wins. For whatever reason, brand recognition comes at a premium. Per 500 customers, GetResponse only charges $11 and some change per month (if you pay annually). Meanwhile, AWeber is $16 per month (if you pay annually). Even on a strict month-to-month billing scheme, GetResponse is less expensive. If you’re looking for a good deal pricewise, GetResponse has an advantage.
Even the best email marketing service comparison isn’t a substitute for a test drive. The only way to know which one you like more is to sign up for a one-month trial. AWeber makes it a little easier to try out their service since they offer the first month for just $1. It might sound a little gimmicky, but it is low risk compared to paying full price for a month’s service with GetResponse. After a month, you should easily be able to figure out which service is right for you.