Europe’s entries into the email marketing arena, GetResponse and Sendinblue are two great examples of what to do when creating an extensive platform. While the services have a 20-year age gap between them, both provide decent all-in-one platforms where you can manage not only your email campaigns but also your social media profiles, webinars, ecommerce, and other marketing tactics. However, they do have a few key differences that may make you favor one over the other. So, which email marketing service fits your needs the best?
|Free Trial||Free Trial||Free Trial|
|Drag & Drop Editor|
|RSS to Email|
|Templates & Design|
|Segmenting & Testing|
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|Free Trial||30 days|
GetResponse is one of the best email marketing services around. It provides a comprehensive set of features, including built-in tools to manage other marketing tactics such as ecommerce, social media posts, webinars, and more. Moreover, it integrates with over 500 third-party apps, ensuring you can manage all your marketing efforts without leaving the platform.
One of the most important parts of email marketing is sending the right content to the right people. GetResponse allows you to do just that by offering a thorough segmentation process where you can group contacts by their characteristics and behaviors. Furthermore, it lets you create specific tags to make this process easier – something you can then include on your web forms.
The platform's marketing automation is also one of the best in the industry. On top of providing a user-friendly decision tree to help you see the bigger picture effortlessly, it comes with 40 pre-built automation processes, allowing you to come up with conditional email arrays within minutes. The number of newsletter templates is also amazing (over 1,000), meaning there's at least one theme for every purpose. Of course, you can also design messages from scratch through HTML coding or the intuitive drag-and-drop builder.
Although there isn't a free version to use forever, GetResponse’s pricing is quite competitive. You can get all features (excluding the webinar platform) with a 1,000 subscribers' threshold for as low as $10.50 per month with a 24-month billing cycle. It’s also possible to test everything out before purchasing by using the company's 30-day free trial.
Sendinblue might be much younger than GetResponse, but that doesn't mean it isn't a decent platform that you should bear in mind. On top of providing various email marketing features, this platform allows you to manage your social media profiles, CRM, live chat, and more. Sendinblue also integrates with over 50 plugins that go from SMS campaigns to ecommerce.
Setting up tags is not the easiest thing to do because there's little explanation of what each category means. However, if you take the time to learn how the platform works, you'll be rewarded with one of the best segmentation tools in the industry. It provides a powerful filter where you can create complex conditional arrays for your subscribers’ attributes and behaviors. The A/B testing capabilities are also pretty good. Even though the platform only supports two versions of the same message, it allows you to test different subject lines and content.
Sendinblue’s drag-and-drop builder is quite intuitive to use and provides a certain amount of freedom. This is essential, as the company only provides around 100 email templates. If you prefer to create newsletters in a more traditional way, you'll be happy to know that Sendinblue allows you to build templates through HTML or the rich-text editor.
One of Sendinblue's best assets is its free plan. Although it does limit you in the number of daily sends to 300 and doesn't provide all the features available. Still, it's perfect for anyone just starting out. To access all the tools available – including the landing pages builder and unlimited marketing automation – a Premium account is necessary, costing you a whopping $59.40 per month.
It's easy to see that GetResponse provides a more comprehensive email marketing service. However, that doesn't mean it's the perfect fit for you. People who need a simple email marketing service might find Sendinblue to be more competitive. For as low as $22.50 per month, users can send up to 40,000 emails every month with an unlimited number of subscribers. This means that if you send a weekly newsletter, you can easily have around 10,000 subscribers for a very competitive price. Moreover, Sendinblue is also the perfect solution for people starting out due to its free version. On the other hand, if you have some money to invest and would prefer to centralize most of your marketing tactics in one platform, GetResponse is the answer. We highly recommend you try both platforms for yourself as only you can know which interface you prefer.