Mailchimp and Constant Contact are two of the most comprehensive all-in-one marketing platforms. They allow you to send efficient and effective email campaigns, design landing pages, manage your social media posting, and then some. That being said, you’ll find some features that Mailchimp or Constant Contact specialize in. Pricing-wise, the companies also differ, as Mailchimp provides a limited free version of its features but doesn’t offer flexibility when it comes to its paid plans. This makes the choice between them highly dependent on what you’re looking for and how much you’re willing to invest.
|Free Trial||Free Trial||Free Trial|
|Headquarters||Atlanta, U.S.||Massachusetts, U.S.|
|Drag & Drop Editor|
|RSS to Email|
|# Test Email Versions||3||2|
|Free Trial||30 days|
|Money-Back Guarantee||30 days|
Everyone has heard of Mailchimp – it’s one of the most popular email marketing services due to its great free plan that supports up to 2,000 subscribers. At zero cost, Mailchimp allows you to send 10,000 emails per month, set up single-step automated messages, and segment subscribers depending on both demographic and behavioral characteristics. Moreover, you’ll also have access to the user-friendly drag-and-drop builders for newsletters, landing pages, web forms, and websites. Lastly, the platform allows you to set up shoppable landing pages and manage your social media posts. In short, Mailchimp provides one of the most comprehensive free email services in the industry.
On top of all this, there are even more exciting features for paid subscribers. The company’s thorough A/B testing is one example of that. The software lets you test up to three different versions of the same message with distinct recipients, subject lines, content, and send time. What’s more, everything you do with the platform is supported by detailed reports that help you understand how to improve your future email marketing campaigns.
By only offering a monthly subscription, Mailchimp’s price may end up too expensive for some, as there’s no possibility to get the usual discounts for longer billing cycles. Prices start at $9.99 per month for 500 contacts. However, to get more advanced tools such as custom-coded templates and multi-step automation, a Standard subscription is necessary, which costs $14.99 per month for 500 contacts.
As its name suggests, Constant Contact is a platform that provides all the necessary features for permanent communication with your customers. Although an email marketing service at its core, this platform also offers tools to engage with your clients through social media, surveys, and events. All of this while remaining intuitive and easy to navigate. But things don’t end there. Constant Contact provides user-friendly builders for newsletters, sign-up forms, landing pages, and websites. There’s even a built-in ecommerce platform that allows you to send the latest products to your subscribers with just a few clicks.
Constant Contact Drag-And-Drop Builder
Constant Contact Campaign Manager
Constant Contact Marketing Automation
Of course, manually sending a newsletter every time you want to contact your customers is inefficient. That’s why Constant Contact offers comprehensive email automation tools where you can set up either transactional emails or complex automated email strings. This way, you can design your email marketing campaigns beforehand and rest assured that your subscribers are getting all the information at the appropriate time.
By combining the company’s free trial and money-back guarantee, you can freely test Constant Contact for 60 days. After that, a paid subscription is necessary which you can get for as low as $17 per month.
No matter which email service you opt for, you’ll be in good hands. Both provide comprehensive all-in-one platforms where you can send efficient newsletters, manage your social media posts, create landing pages and websites, and more. However, depending on what’s more relevant for you, one will be better suited than the other. For example, Mailchimp’s segmentation and A/B testing features are far superior to Constant Contact’s. On the other hand, Constant Contact provides a higher number of third-party integrations. If you’re a newcomer to email marketing and still building your subscriber base, it’s easy to decide: Mailchimp’s free subscription is more than enough to start out. For the paid plans, we advise you to test both platforms first, as Constant Contact and Mailchimp are two of the most expensive email marketing platforms around.