Marketing through daily deals is a strategy where businesses can have their products and services marketed by disguising them as special deals. Major coupon sites and other promotional websites offer users the option of signing up to receive special offers through the mail. The difference between this and spam is that the user solicits it according to his or her unique preferences.
A comparison of coupon advertising to other advertising reveals that money is spent either way. Advertising requires upfront fees, while a coupon only costs against the product being sold. It is either free or low cost to register your business as a coupon deal location. PayPal integration makes it even easier, because the customer can pay over the Internet for the service or for the coupon. The merchant can buy their own advertising options with PayPal on their side.
All of this is designed to be convenient for the merchant as well. They do not have to pay for advertising that might not be effective, and the coupon only counts against the purchases they are redeemed upon. Someone intelligent about using coupons can make sure that the deal only applies if certain quantities are sold in bulk. This can encourage desirable consumer behavior or else help move stock.
Imagine in comparison a person sold coupons as inserts in the newspaper. Regular newspapers are actually decreasing in circulation, and the merchant must both pay for printing the ads and then paying the newspaper to include them. Even coupons cost a lot of money. Coupons over the web are substantially cheaper, because the customer prints them out or else “scratches” to reveal a code. That is a way for the merchant offering the deal to save money.
SaveLocal is a coupon service that allows people to find deals especially where they live. This is handy for small or regional businesses looking to promote themselves. It can be a brilliant way to entice customers into your store, even if they live miles away. If your store has something special or unique to offer, then coupons are one way to get the word out.
Constant Contact saw that a lot of its small business customers were getting into the daily deal fad and needed good tools for these new marketing channels. That’s why the partnered up with SaveLocal to support this initiative by making its email marketing software compatible with this new local deal marketing platform. So now customers from Constant Contact can easily start selling daily deals through SaveLocal and their email marketing campaigns.