In order to have a successful business in this day and age, you must have a solid plan in place for marketing. Not very long ago our choices for advertising products, services, or companies were very limited. Luckily for us technology has opened up a whole new realm of possibilities. Recent studies conducted by the digital agency known as STEEL have shown that emails delivered through mobile devices are steadily gaining more response from consumers all over the world.
Mobile email marketing applies the same principals as traditional email marketing, but there are a few necessary changes that you must make in order to get a greater response from your campaign. Ignoring these changes can be a crucial mistake that you do no want to make with your business in mind.
In order to capture the attention of as many relevant mobile device users as possible, you will want to apply what is known as the K.I.S.S (Keep It Simple Stupid). When using mobile marketing, one thing you want to focus on is making your emails short, descriptive, and to the point. Links, images, and headings should be kept as minimal as possible, as too much is not only confusing for the reader but it is time consuming as well. Testing your emails has become even more important in the mobile era. You should test your newsletters on different smartphones and tablets to make sure that they look good on all devices and operating systems.
Since people are using their mobile devices to read their email, compelling subject lines for newsletters are even more important. Most of us make the decision to open or not open an email just by reading the subject line. Use capital letters in your titles to make it easier to distinguish from your content.
Video: Excerpt of Webinar About Mobile Email Marketing
Use small buttons instead of links when ever possible, and your images need to be the size of a fingertip (44×44 pixels is best). Creating an email that is clear, interesting, short in length, using a limited amount of links, and images will get you started in the right direction with mobile marketing.