If you are running a small business you need to find an effective way to communicate with your customers. One technique many small business owners employ is email marketing. Two programs to use for this task are Benchmark Email and Constant Contact. Both allow you to start a mailing list in which you can inform your customers of new products or services you are trying to sell them. Not sure which one of the two you should choose? Let’s see how the two differentiate from each other and what their advantages and disadvantages are.
Most people hear open source and think cheap, ugly, not good, and free software not designed for business applications. In reality, you will find that here are many quality open source applications designed and ready to bring your business to the next level. For important aspects of business such as email marketing, there are several open source solutions. poMMo and OpenEMM are two software solutions you might want to choose from if you’re in the market for an open source email marketing service.
Open source is all about maintaining control over the software and services you use, and if you want to have complete control over your email marketing campaigns, open source software is the only way to go. Email marketing uses emails to create and maintain your relationships with your current, previous, and future customers.
OpenEMM: The First Open Source Email Marketing Service
OpenEMM (Open Email Marketing Manager) was the first open source marketing application to be developed. First launched in 1999, it is the most popular free, open source marketing tool on the market, and it is used by companies all over the world such as IBM, Daimler, Siemens, and Deutsche Telekom. Read More…
In order to have a successful business in this day and age, you must have a solid plan in place for marketing. Not very long ago our choices for advertising products, services, or companies were very limited. Luckily for us technology has opened up a whole new realm of possibilities. Recent studies conducted by the digital agency known as STEEL have shown that emails delivered through mobile devices are steadily gaining more response from consumers all over the world.
Mobile email marketing applies the same principals as traditional email marketing, but there are a few necessary changes that you must make in order to get a greater response from your campaign. Ignoring these changes can be a crucial mistake that you do no want to make with your business in mind. Read More…
GetResponse and AWeber are two of the most popular autoresponder services on the web right now. As an Internet marketer, you really want to engage your prospects but you’re not sure which service to go with. Both companies have excellent customer support, advanced performance tracking and email analytics, and an intuitive user interface. However, there are some key differences that will force you to favor one company over another depending on your personal preferences for third-party list management.
If you’re growing your blog, or promoting online products, you know it’s imperative that you have a solid e-mail marketing tool. Running e-mail marketing campaigns is one of the best ways to promote your products and services. Let’s compare the features for templates, e-mail creators, autoresponders, and tracking management for the top three in the industry. They include iContact, AWeber, and GetResponse.
You can send colorful e-mail newsletters with this service. For those with no design experience iContact has developed a “MessageBuilder” function. It includes drag-and-drop blocks for adding your own images, text and branding messages to e-mail newsletters. Their “MessageCoder” tool is for those individuals experienced in HTML design. An editing area allows designers to change their code as needed. They have many templates to choose from. Their e-mail delivery tool includes a “SpamCheck” function. This is handy for marketing campaigns sent with interesting titles. Read More…
One of the most powerful, yet underestimated, marketing techniques online are email marketing campaigns. With tools such as autoresponders and event-triggered emails that send email out on demand, you can create a powerful and highly-targeted marketing juggernaut that can make you money on demand or on a sort of drip-feed schedule. The fact that most of the process is automated makes this not only a hands-off method, but also a quite cost effective one. Let’s take a closer look at how you can benefit from automated email marketing.
Building a Subscription List
The core of this marketing method revolves around building up a list of people who willingly subscribe to an email newsletter that will be sent out via autoresponder. Building your list usually involves offering people a freebie in exchange signing up. Alternately, many businesses, particularly offline businesses, tend to offer exclusive discounts and deals in their newsletter to get signups. Read More…
Marketing through daily deals is a strategy where businesses can have their products and services marketed by disguising them as special deals. Major coupon sites and other promotional websites offer users the option of signing up to receive special offers through the mail. The difference between this and spam is that the user solicits it according to his or her unique preferences.
A comparison of coupon advertising to other advertising reveals that money is spent either way. Advertising requires upfront fees, while a coupon only costs against the product being sold. It is either free or low cost to register your business as a coupon deal location. PayPal integration makes it even easier, because the customer can pay over the Internet for the service or for the coupon. The merchant can buy their own advertising options with PayPal on their side. Read More…
iContact has been one of the large players in email marketing services for many years, and has the potential to become the absolute leader in email marketing now that it falls under the Vocus umbrella since a couple of months. Vocus is a large player in small business marketing tools and PR through its wide range of other services and products. Now that iContact is a part of the Vocus group, the company is working hard on making its Vocus Marketing Suite the perfect solution for small- and medium-sized businesses.
We had the honor to interview John Hayes, a marketing expert who works for Vocus as a marketing strategist and author. Small business owners will find that John shares some great tips for improving their marketing strategy. He also has some great views on how mobile, email and social can all come together to help you market your products through content marketing. Read More…
Becoming an expert in email marketing requires compliance with standards and following guidelines to ensure that your marketing campaign is a success. The use of B2B email marketing is a great way for a business to easily communicate with its customers.
Using the Cloud
Companies that make use of cloud email marketing can save money by migrating from a provider of an email service to a cloud-based email application. The application is owned by the company and will run in the cloud. This provides a cost benefit and a solution that can grow when future needs arise without a strain on IT resources. The design of cloud services means that they are scalable to meet decreasing and increasing resource requirements.
Marketing Campaigns: Be Creative
Various tips are available for businesses to implement into their email marketing campaign. One tip to keep in mind when sending marketing emails is to not use prepackaged advertisements and lingo that typical readers may see as uncreative. The main message in an email should show personality that is used with a personal conversation. The pitch should be from a person, and not directly from a brand. The purpose of the email is to be unique so that the message is remembered. A second tip is to set a goal that is attainable based on your email marketing strategy. You need to have a reason and purpose to send an email to a recipient. Read More…
If you plan to develop an email newsletter by sending mass emails, testing is required to ensure that no problems exist. Many tools that are found online allow you to perform a test on your messages to see if they will be displayed correctly on different email clients. You can easily do this online by using for example Email on Acid.
The tools or services that are used to test your email should absolutely perform a spam filter test. This is a type of analysis to see if the email is getting caught by email spam blockers, Litmus’ email testing tool for example offers this kind of feature. Such an analysis will check the email content and the server that is sending the message. When selecting an email spam tool, make sure that it tests your email for the spam filters of all majors email clients like Outlook, Gmail, Yahoo and others.
Preview of Code
The code used for a message is used to generate an email preview that you can use to view the result of your HTML on your display. Various types of diagnostic tools are used to compare the results. This is a type of simulation that can be used to ensure that the rendering of your HTML is correct in each type of email client. Simulations are done to match the rendering in a web browser.
Analysis of Code
The use of an email testing tool provides you with an analysis of incorrect code. HTML code for an email that does not render correctly or is incompatible with an email client will be highlighted. This allows your email to be examined for errors and issues that may exist in the HTML code of the email.
Validation and Optimization
Tools that are used to check your email may provide HTML validation. A test with Email on Acid will help you determine if the code that is used for a message is W3C compliant. Validation is important when a web-based email client is used, as a misplaced tag can cause a misconfiguration with the desired layout. Proper design of an email message is important for rendering in a browser or third-party email client.
Blocking of Images
Many email clients have built-in image blocking to increase load times and decrease spam. This needs to be kept in mind when testing emails in different email clients. You will want to tailor your messages to ensure they are readable without images being loaded. The trick is to make text on images appear as text using the picture simply as a background for the text. Also, make sure to enter alt=”” tags for your images in case crucial images wouldn’t show up in certain email clients.