One of the most powerful, yet underestimated, marketing techniques online are email marketing campaigns. With tools such as autoresponders and event-triggered emails that send email out on demand, you can create a powerful and highly-targeted marketing juggernaut that can make you money on demand or on a sort of drip-feed schedule. The fact that most of the process is automated makes this not only a hands-off method, but also a quite cost effective one. Let's take a closer look at how you can benefit from automated email marketing.
Building a Subscription List
The core of this marketing method revolves around building up a list of people who willingly subscribe to an email newsletter that will be sent out via autoresponder. Building your list usually involves offering people a freebie in exchange signing up. Alternately, many businesses, particularly offline businesses, tend to offer exclusive discounts and deals in their newsletter to get signups.
Automation Phase 1
The first part of automating this system comes from the use of an autoresponder. An autoresponder is a service you signup for, or that is available through your email marketing service, allowing you to preform drip marketing campaigns via email. In other words, you load up email messages into the autoresponder and it sends them out on a particular schedule. This makes manually sending emails a thing of the past. All that you have to do is actually write the email, or do you?
Automation Phase 2
If you really want this to be a hands-free business model you can hire a freelance copywriter to write the emails for you. By outsourcing this task, which shouldn't cost a lot, you will only have to load the emails into your autoresponder and you're done. This will allow you to market to your list and make money virtually hands free for an auto-pilot income stream.
Some people confuse this with the use of an autoresponder but it isn't the same thing. An event-triggered email is an email that goes out when a specific event happens. For example, you can set some websites and blogs so that they send an email to your subscriber list when you add a new web page, or make a new blog post. This is a great way to keep your followers updated to your new content and get them to check it out.
Overall automating a subscriber list isn't hard at all. It does take some marketing know-how for the marketing portion of it of course, but other than that it is a system that practically runs itself, especially if you're hiring others to write your emails for you. If you've been looking for an easier way to make money online, this could be the method for you.