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Interview with iContact (Vocus) Marketing Strategist John Hayes

iContact has been one of the large players in email marketing services for many years, and has the potential to become the absolute leader in email marketing now that it falls under the Vocus umbrella since a couple of months. Vocus is a large player in small business marketing tools and PR through its wide range of other services and products. Now that iContact is a part of the Vocus group, the company is working hard on making its Vocus Marketing Suite the perfect solution for small- and medium-sized businesses.

John Hayes of iContact (Vocus)We had the honor to interview John Hayes, a marketing expert who works for Vocus as a marketing strategist and author. Small business owners will find that John shares some great tips for improving their marketing strategy. He also has some great views on how mobile, email and social can all come together to help you market your products through content marketing. Read More…

Category: Interviews

Mad Mimi’s Chief of Culture Dean Levitt on Email Marketing

Creating emails with Mad Mimi

Mad Mimi is a great example of a company that morphed itself into a healthy business in a competitive niche by excelling through terrific customer support from the center of the company. That and of course their obsession for clean, nicely designed newsletters helped them become the beloved email marketing provider of many business owners.

Dean, who has the awesome title “Chief of Culture”, tells how a marketing tool for musicians turned out to become a creative email marketing tool used by businesses from all around the globe. He also shares his vision on the future of email marketing, and the influences of social and mobile on email. Read More…

Category: Interviews

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