iContact has been one of the large players in email marketing services for many years, and has the potential to become the absolute leader in email marketing now that it falls under the Vocus umbrella since a couple of months. Vocus is a large player in small business marketing tools and PR through its wide range of other services and products. Now that iContact is a part of the Vocus group, the company is working hard on making its Vocus Marketing Suite the perfect solution for small- and medium-sized businesses.

We had the honor to interview John Hayes, a marketing expert who works for Vocus as a marketing strategist and author. Small business owners will find that John shares some great tips for improving their marketing strategy. He also has some great views on how mobile, email and social can all come together to help you market your products through content marketing. Read More…