- 98% deliverability rate
- Validates email lists
- Powerful API
- Thorough reporting
- Excellent 24/7 customer support
- Reputation Defender paid separately
- Needs third-party software for integration
If you’ve been using email marketing to leverage your sales funnel, you know how important sender reputation is. After all, no one can open your emails if they don’t reach your customers' inboxes. SMTP.com knows this too, and that’s why it created an email delivery platform to improve the quality of your mailing list. The company collaborates with clients non-stop to pinpoint the reasons behind soft bounces, user engagement, and more. However, unlike email marketing services, SMTP.com doesn’t have a platform to create your newsletters. Instead, you’ll have to integrate it into your website either via its API or by using a plugin. This can be a bit challenging for those just starting out. But don’t worry, SMTP.com guides you every step of the way. Better yet, the service doesn’t come with a prohibitive price. You can get SMTP.com for as low as $22.50 per month with a monthly allowance of 50,000 emails. Additionally, there’s a 30-day sandbox account available to test everything out.
As an email relay service, SMTP.com focuses on email deliverability and speed. Its main objective is to make sure that your emails reach your subscribers’ inboxes straightaway and without fail. This is extremely important for email marketing. For example, if a website visitor asks for a password reset, the transactional email should only take a few seconds to arrive at their inbox. And when you’re sending a newsletter you want to make sure it reaches your subscribers’ inboxes.
By offering transactional emails with almost zero latency and maintaining an impeccable reputation among mailbox providers, SMTP.com is able to offer both high deliverability and speed. Moreover, the software encrypts emails with SSL protocols and supports DKIM and SPF, ensuring that your data and reputation are safe at all times.
Indeed, SMTP.com does everything in its power to protect your reputation. An example of that is the platform’s Reputation Defender add-on. Reputation Defender automatically suppresses bad emails in your sends from hard and soft bounces, which improves delivery rates over time and safeguards your domain and IP reputation among ISPs. Plus, you can also have SMTP.com analyze your email list and give you a health score.
As the saying goes: “if you can’t measure it, you can’t improve it.” That’s why SMTP.com comes with thorough reporting. The software measures ten different KPIs, including delivered messages, open rates, bounces, and internally suppressed emails. This report is available for aggregated values or per sender.
It’s important to bear in mind that you can’t actually send emails from SMTP.com itself. Instead, you’ll have to set it up on your website via its API or using a plugin. But before you get to that step, you’ll need to set up an account.
The process of creating a new SMTP.com account is fairly simple. Just register for a sandbox account on the website and wait for an activation email. Once you activate your account, SMTP.com will review and approve your account, which can take up to 24 hours. Only then can you start setting up your profile.
The first thing you need to do is to add the SPF record to your site’s DNS. You can find the SPF record at ‘My Settings’ under the ‘Account’ tab. If you’re not sure how to do this, you can ask your hosting provider for help. Afterward, you have to confirm that SMTP.com was able to validate the record in the ‘Deliverability’ tab. There’s a field at the bottom of the page for you to insert your domain. If the configuration was done correctly, you’ll get a message displaying a ‘Pass’ status.
Now it’s time to integrate SMTP.com into your website. The easiest way is by using a plugin, such as WP Mail SMTP, but that only works for websites built with WordPress. Others will have to go through the platform’s API documentation and make the necessary changes. We highly recommend you only do this yourself if you know how to code. If not, it’s better to hire a web developer to do it for you.
SMTP.com is a premium email delivery and relay solution. So, the service isn’t going to be cheap. Still, it’s fairly priced when compared to other email relay providers, and you can opt for an annual subscription instead of a monthly one to get a 10% discount. All plans come with the same features, but they offer different monthly email allowances. The Essential package is the starting point, which comes with a 50,000-email cap for $22.50 per month with an annual subscription. But if you need a lot more power than that, the Business plan offers one million monthly emails and costs $450 per month. Companies with even higher volumes can contact SMTP.com directly for a customized subscription.
The Reputation Defender add-on is paid separately, and its price also depends on the monthly email volume required. While it costs $5 per month for the lowest-tier subscription, the price jumps up to $100 per month for Business plan users.
We highly recommend getting the 30-day sandbox account first. Although it only allows for 300 emails, it’s enough to test everything out before committing to a purchase.
SMTP.com’s customer support is one of the biggest reasons to get this service, as it offers far more than just troubleshooting. SMPT.com works 24/7 to help you reach the highest deliverability rate possible. The team will monitor your email efforts, offer valuable tips to reduce bounce rates, and much more. Anytime you find yourself in need of any help, you can find the live chat at the top of your account’s dashboard.
From comprehensive how-to guides to transactional email templates, the company’s Resource Center is full of free downloadable resources. And while SMTP.com’s blog isn’t updated often, the articles offer golden tips to improve your email marketing strategy. The company is also on social media, and you can get in touch on Facebook or Twitter.
With one of the best deliverability rates on the market, SMTP.com will improve anyone’s email marketing efforts. While the 24/7 customer support provided by email experts helps you increase your email marketing ROI, the comprehensive reporting tells you exactly where you need to improve. Additionally, even if it’s paid separately, the Reputation Defender is a must-have for anyone who wants to stay away from customers’ spam folders. The service isn’t for email marketing beginners, though.
With subscriptions starting at 50,000 emails per month, we recommend getting SMTP.com when you already have a well-established email list. Plus, you need to know what you’re doing before you integrate the service through its API. Although the process is a breeze for a web developer, that’s not the case when you know little or nothing about coding. You can get SMTP.com for as low as $22.50 per month, and it’s possible to test the service out through its 30-day sandbox account.