Email marketing provides many advantages over other online communication channels. While social media is becoming increasingly popular, there’s no guarantee that your posts will actually appear on your followers’ feed. On the flip side, if you do things correctly, you can be sure that your emails will arrive in your customers’ inbox. Since almost everyone checks their emails at least once a day, this is an excellent opportunity to engage with your clients by providing content that will direct them to your website and, hopefully, buy your product. This way, email marketing is the perfect tool to convert customers, increase their loyalty, and improve your brand awareness.
However, for you to run effective email marketing campaigns that aren’t automatically redirected to your subscribers’ spam box, you need to understand how email marketing services work, and what you need to set up the platform.
What Email Marketing Services Can Do
Basically, email marketing is the process of sending emails to various people simultaneously. That doesn’t mean you should just start sending emails to everyone randomly. In fact, email marketing requires as much strategy as any other type of marketing. The email marketing services’ job is to provide tools to help you apply those strategies in the easiest and most effective manner. That’s why these platforms offer more features than just allowing you to add countless contacts and send them an email with a few clicks.
One of the first things you need to do when coming up with a marketing strategy is defining your target audience, and email marketing is no different. Email marketing services usually allow you to segment your subscriber list, depending on both demographic and behavioral factors. Consequently, you can set up newsletters aimed at those who are most interested in the topic you’re discussing or have specific behaviors such as a decent opening rate.
Help You Create Eye-Catching Newsletters
Many companies are sending newsletters nowadays. This means that you’ll have fierce competition when sending your emails, as it will be in the middle of dozens (if not hundreds) of other messages. Therefore, the only way to ensure that your subscribers will open your email is by sending outstanding newsletters with attention-grabbing subject lines, breathtaking designs, and insightful content. By providing newsletter templates and intuitive drag-and-drop builders, email marketing services help you create dazzling emails in a few quick steps. Moreover, some companies offer A/B testing that allows you to try different versions of the same message with altered subject lines and content. This will help you pinpoint the email that delivers the most engagement.
It’s not effective to send newsletters manually. It’s better to plan everything beforehand and have your messages be sent depending on different conditions. You can schedule emails to be sent on certain days or when specific behavioral parameters are met. At the same time, some email marketing services also provide the ability to send transactional emails. These are necessary when you need to send automatic messages, like when a customer places an order or asks for a password reset.
Convert Subscribers Through Landing Pages and Web Forms
Of course, before you even create your first newsletter, you need to have people sign up. By providing builders for landing pages and web forms that can be integrated on your website, email marketing services allow you to create comprehensive subscription forms that automatically integrate with your contact list for a smooth workflow.
Best Email Marketing Services of 2021