Both AWeber and Sendinblue are excellent email marketing services that excel in providing a comprehensive set of features while staying user-friendly. On top of allowing you to design beautiful newsletters, landing pages, and web forms, both platforms come with thorough marketing automation tools, analytics, and A/B testing. That being said, the companies do differ in a few aspects that may prove decisive. While AWeber focuses on email marketing, Sendinblue provides an all-in-one platform where you can even add a live chat to your website. So, which email marketing service is right for you?
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As an industry pioneer, AWeber has had more than 20 years to perfect its email marketing service. The result is a user-friendly platform with a comprehensive set of features and loads of premade and customizable templates. What’s more, the company provides award-winning customer support with friendly customer service agents working around the clock to guarantee you have help anytime you face a challenge.
Sending relevant and well-timed content is essential to run a successful email campaign. AWeber knows this, and that’s why it ensures that the segmentation and testing tools are the most thorough possible. Contact segmentation can be made based on both demographic and activity factors, and the platform also allows you to add custom characteristics to subscribers. This way, you can segment subscribers based on hand-picked criteria.
After going through the segmentation process, it’s time to test. For this, AWeber goes a bit further than the industry standard by providing A/B testing that lets you send three different versions of the same message.
AWeber’s pricing structure is all about your number of subscribers, not the features. This means that it’s possible to get all features without having to upgrade to overpriced plans. For 500 subscribers, you can get AWeber’s full capabilities for as low as $16.17 per month. You can also try AWeber at its full potential for free through the 30-day free trial.
The main thing you need to know about Sendinblue is that it always goes a step further than most of the competition. Besides allowing you to create email and SMS campaigns, the platform offers the ability to integrate live chat into your website and send transactional emails. The platform even comes with a built-in CRM to improve your communication flow. But things don’t end there. Before communicating with your subscribers, you need to convert them. To do so, Sendinblue allows you to create web forms as well as landing pages and lets you create Facebook ads and add advertisements to your website. All of this can be done without leaving the software.
Although not the easiest to set up, Sendinblue provides enough contact characteristics and conditions to create detailed segments – essential to create successful email campaigns. You can go even further by applying split testing and send two different versions of the same message with distinct subjects and/or content. After that you can set up the platform to send the winning version automatically.
The best part, though, is that Sendinblue provides a limited free version that can be used forever. Even though it doesn’t come with all features and has a daily email send limit, it’s perfect for newcomers who are just building up their subscriber lists.
There’s no way around the fact that AWeber offers a more comprehensive service than Sendinblue. However, such quality comes at a price. Depending on your needs, it may not be worthwhile investing so much money. First of all, if you’re just starting out and you’re looking for a simple email marketing service, Sendinblue’s limited free version will more than suffice. Secondly, as AWeber limits the number of subscribers, it may not be competitive for those that only send a few newsletters per month. For example, if you do a biweekly newsletter, Sendinblue’s Lite plan provides enough monthly email sends for you to have 20,000 subscribers. On the other hand, if you need A/B testing, marketing automation, and other advanced email marketing tools, AWeber ends up being more competitive. So, in the end, the best service for you depends entirely on your needs.